Sony launched a new camera, the NEX, and they wanted to reach a younger audience with their marketing campaign. They partnered with Taylor Swift, who was just beginning to transition from country music to pop, and used her as the face of the NEX campaign. Swift's involvement helped Sony reach a new demographic and generated significant buzz around the product. The campaign was a huge success and helped establish the NEX as a popular camera choice among young, tech-savvy consumers.

GoPro has revolutionized the way people capture and share their experiences. Through their innovative use of content, GoPro has built a powerful brand that embodies adventure, adrenaline, and creativity. GoPro has become the global point-of-view (POV) camera of choice. Whether it’s surfing, skiing, or skydiving, GoPro's versatile camera range empowers users to capture and share their most epic moments with the world.

Red Bull TV features a mix of live events, documentaries, original series, and short films that appeal to Red Bull's target audience of young, adventurous, and thrill-seeking viewers. By leveraging the power of content, Red Bull has successfully established itself as a global brand that embodies the spirit of adventure and extreme sports, expanding its reach and influence across the world. Today, Red Bull TV is available in more than 195 countries and is enjoyed by millions of fans worldwide.

GoPro partnered with the Tour de France to capture footage from the perspective of the cyclists themselves. The result was an incredible series of shots that gave viewers an up-close and personal look at the grueling race. It was a huge success, generating millions of views and capturing the imagination of cycling fans around the world. GoPro and the Tour de France demonstrated the power of technology to enhance and transform the way we experience sports and events.

Sony partnered with Teton Gravity Research. The partnership involved creating a series of videos that showcased the camera's high-quality video and image capture capabilities in extreme sports and outdoor activities. By partnering with a leading media company in the action sports world, Sony was able to showcase its camera's performance and durability in the most challenging and exciting environments, helping to establish the Action Cam as a top choice for adventure seekers and extreme sports enthusiasts.